Client: Civitas
Role: Editor / Producer

Scope: As the video editor and producer for Civitas’s sports capabilities reel, I was responsible for crafting a fast-paced and engaging piece that effectively showcased the agency’s diverse work in the sports marketing space. Designed as a pitch tool, the reel highlighted Civitas’ high-profile partnerships—including campaigns for Major League Soccer, the MLB’s Friday Night Baseball on Apple TV, and branded content for the World Pickleball Tour. My role involved carefully curating footage from a range of sources and creatively weaving them into a cohesive narrative that emphasized the agency’s strategic, cross-platform storytelling capabilities.

To capture the dynamic nature of the featured campaigns, I focused on rhythmic pacing, energetic transitions, and a polished visual flow that reflected the tone of modern sports media. Each section was treated with its own identity while maintaining a unified visual language that elevated the Civitas brand. I worked closely with the creative team to ensure key moments—such as influencer-driven activations, behind-the-scenes access, and immersive fan experiences—were brought to the forefront. The result was a bold, visually driven piece that demonstrated Civitas’ ability to connect brands with audiences through culturally resonant, impactful sports marketing. The final reel served as a compelling introduction to the company’s creative range and strategic approach to storytelling in the sports world.